All About DNR
The Logo
The meaning of our logo is often questioned in regard to the bone maltese cross and the skull that sits in front of it. The skull represents our version of the demons that we fight in our lives. The fires, the tragedy’s and the adversities that we face on a day to day basis.
The bone cross that is right there behind the demon represents the backbone that is inside all of us that helps us do what we do. Like the cross behind the demon, it signifies the constant battle we face each day to keep the demon in check, he knows we will always be right there behind him ready for a fight.
We all know... Demons Never Rest...
Mission Statement
No flash, no glamour just solid and original designs made for the everyday front line fighter. Our focus and passion is, and will always remain to put good quality clothing with great designs on your back. We try our best to use local business' and apparel to support the Canadian manufacturing industry.
We are firefighters that love the thrill of the job and apply the same thrill to designing apparel for you.
